Wednesday 20 January 2016

CONTENT MARKETING AND MEDIA DISTRIBUTION

Imagine you have a wonderful idea. And you end up making it come to reality in the form of a wonderful product. Which in your opinion, might end up helping many people around the world and change the way they live their life. So how will you get it out there and talked about?

Surely you cannot just sit there in your garage or in your cabin, handing out pamphlets carrying description of your product. It won’t bring you any business. Would it? Of course not. Then why rely on such age old and slow penetrating methods to get your company and its product noticed by the world? To get it out there and sell huge stocks of it to make you a millionaire overnight.

But none of this would happen without your product and company being noticed by people. Because in today’s age of cut throat competition and severe marketing war. No product or company can just sit back and relax. It has to be always ready on its toes to get some or the other media channel showing and discussing their product. And create interactive content to captivate the people reading it and inculcate in them, a desire for your product. But all this seems a bit too much for a small business house to manage on its own. Let alone the large businesses, which have a separate department with hundreds of people taking care of the marketing aspect only. Keeping a track of every media clipping that goes out into the world, about the company’s product and find new ways to grab more eyeballs.



Then how can a small business leave its mark on the minds of people? And that too without having to hire a whole army of new recruits to look after the marketing of their product. Given their small scale of operations that merely allows them to sustain in the industry.

The way out here is to hire a media and content marketing agency. To take care of everything from media distribution, content production, channel selection, product launces and media interactions. So shift all the headache related to product marketing to a media and content marketing agency while you can sit back and see the sale figures multiply and bask in the appreciations that your product garners.

Some of the well known media distribution and content marketing agencies are co communications, Ketchum, Pr2020, Curve communications, Kurocreative, Sprout content, Launch squad and Webershandwick. Just visit any of these online or look for a media and content marketing agency near you. Visit their site, talk to a representative and get your product noticed in every way possible and that too in a budget that won’t make your Financial statements go off balance.

Tuesday 5 January 2016

Choose Social Media Content Creation Company

In this age of Social media anyone can be a worldwide sensation without even having to step out of the house. All you need to do is keep a track on your social media content and keep updating it regularly to remain popular.

So once you have your niche figured out. Next step is to get it online and most importantly get it noticed. And getting noticed is the most difficult part but one can overcome it by working on his social media content and getting some exclusivity in what one does. So if you are a fitness expert, a fashion designer, a cook, an artist or a pet (they too deserve some limelight), can you be an instant hit among the endless crowd of cooks, pets, designers and what not? Maybe yes, but if you want to be sure, you have to do something different that has not been done before or be the best in your game. You could try being a dancing fitness trainer, junk designer, daring cook or a pet with special markings. These would surly get you enough following to get started.



But is this start enough? Unfortunately not. As you can lose all the popularity and following you might have garnered, the minute some new sensation enters this social ring. So you need to keep your socks pulled up all the time and keep your social media content updated on daily and sometimes hourly basis if you really want to stay where you are. As people aren’t following you from one nation, they might be from different time zones and countries. So you need to know what’s going on in which part of the world and act in time by creating content about and around it to keep people interested in your social media content.

Now you might think, what does this social media content consist of? Well to be precise it is everything you post either on your webpage or on other social sites like Facebook, Twitter, Instagram, Vine or YouTube. So it can be in the form of video, picture, tweet or audio. And can also include quotes, fill-ups, behind the scene footage or even opinion checklist if you want some more engaging content to get the feedback from your followers.

But someday or the other when you hit a real high in terms of popularity, your followers might want to meet you in person and that is when you need to think about another aspect of social media popularity, that is live event production.

This is the newest way to encash your stardom by having people to buy tickets to a live event of yours, where your followers can see you in person. But some people provide these for free, like the YouTube meet-ups, wherein the users can see and interact with the famous YouTube personalities. And if you cannot arrange such a huge event by yourself, you can take the help of live event production agencies.